In this day and age when the feed is flooded with information, getting more followers on your Facebook page is not an easy task. To speed up the process, you need a list of best practices. Facebook is a social channel full of people that can become the best online site for your business. This gives your business a huge advantage – a free online presence – and many opportunities to expand your influence beyond existing relationships.
Facebook status today:
As of Q3 2021, Facebook had 2.91 billion monthly active followers, making it too big a network to ignore. According to Backlonko, Facebook adds more than 500,000 new follower accounts every day, or 6 new profiles per second. Additionally, Facebook’s current growth rate in daily active followers is approximately 7.8% year-over-year, up from 12%.9% in 2018.
Why You Need a Facebook Business Page:
I can’t help but say that Facebook has a lot to offer. The main advantage of creating a Facebook business page is that it is free and versatile. You can connect with customers, advertise, share information, and use the many free tools and information available on the site. It has analytical tools that allow you to monitor the effectiveness of your actions.
Additionally, current decision-makers and influential players in online marketing believe that social media is the new SEO. It is worth noting that Google, like any other account, crawls social media sites for data. This might lead us to believe that the pages we have on social media can influence the ranking of our account in search engines. That’s why a Facebook page doesn’t just personalize the relationship with your audience. The more people share it, the better Google will find your account with the brand.
To gain more authority, you need to gain more followers on Facebook. On the other hand, Neil Patel’s research found that “You may only be able to generate 2 visitors per month per 100 followers, but this number will increase as you increase the number of followers on each network.” What exactly can we learn from all this data? There seems to be no point in running your business page on Facebook without expanding its reach to more followers.
Invite your friends to like your page:
Friends are likely to become your first real Facebook followers when you create a Facebook Page for your business. You can invite them to like and follow your page, and Facebook will encourage you to do so. If you invite a certain number of people, their friends will see it in their feeds and also visit your page. Before sending the invitation, make sure you have engaging content. You need to grab your potential follower’s attention and the best way to achieve this is with stunning content.
PromoRepublic has a library of pre-made posts and can help you create great visual content in their editor, so you don’t have to spend too much time getting started. This also allows you to schedule your content to be published automatically and suggest time slots that are best for certain types of content throughout the week. This is a good tool to try before you start growing your audience on Facebook.
Find followers in Facebook groups:
A free tip that will help you gain followers on Facebook is to join Facebook groups as a Page. Then everything you post will appear under your account name and logo. You can interact on the account and discuss various things and believe me, people will immediately visit your account if they see something new. You can invite anyone who participated in your post:
To be accepted into a Facebook group and moderated, you must provide some information about yourself and follow its rules. But it’s worth it. Imagine your discussion or post goes viral in the group and gets more likes than expected. It instantly reaches thousands of people whom you can invite to follow your page.
Post at the right time:
Posting at the right time is an effective way to get more likes and shares on Facebook and expand your Page’s reach to new horizons of followers. In April 2019, Zephoria collected information and updated its research showing a sharp increase in Facebook follower activity on Thursdays and Fridays. Overall engagement rates are typically 18% higher on Thursdays and Fridays than on other days of the week. Also, find out when you should post on Facebook based on your specific niche.
Collaborate with an Influencer:
You don’t have to manually search for Facebook followers and spend most of your time asking people to follow you. If you have a business account, collaborating with an influential person in your industry is a given. But don’t be fooled by the huge popularity of influencers, find someone people trust more. Check the activity under influencers’ posts to see if their followers are real and if there is trust.
It is not mandatory to work with a mega-influencer, even micro-influencers with less than 20,000 followers can achieve excellent engagement rates.
Use Automation Tools to Grow More Followers on Facebook:
However, it is difficult to keep up with the competition when it comes to posting ideas and visual content, especially if you are a startup or freelancer. Sign up to PromoRepublic to kill two birds with one stone and publish interesting content frequently. This smart social media tool contains many of the elements a marketer needs to build a social media presence. Let’s face it: brands need to meet their audience’s expectations.
What steps have you already taken to grow your audience on Facebook? Did they work? Share your experiences in the comments below!
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