Top 10 Cryptocurrency SEO Strategies

The importance of blockchain SEO is hard to overestimate today. The competition between platforms for selling and buying cryptocurrencies is rapidly increasing. The number of sites is growing as is the quantity of those who use open-source currency. So cryptocurrency sites need SEO to improve their positions in search results and get organic traffic.

Crypto SEO is considered one of the most effective ways to promote projects in this category. But to succeed and get your site to the top 10 Google search results, you need to develop an optimization strategy professionally. In this article, we will talk about what steps you should take to get more traffic. We have focused on those techniques that work best for crypto.

Why SEO Is Important for the Crypto and Blockchain Industries

We start with how search engine optimization works. You will probably agree that there is severe competition on the Internet. It applies not only to traditional businesses but also to the blockchain. In the picture below you can see the activities of sites that work in the field of cryptography. And be sure, the number of projects is growing every day.

Google and Facebook earlier banned crypto and ICO ads to protect inexperienced users from the risks associated with buying and selling digital coins. It has become a real problem for cryptocurrency companies. But now they have developed special requirements for those who want to promote blockchain projects.

Consequently, SEO remains the most effective way to promote crypto projects. So, what results you can achieve using search engine optimization for cryptocurrency websites:

• Get organic traffic for relevant search queries.
• Attract the target audience.
• Increase conversion.
• Build authority in the network and improve the reputation of your project.
• Develop a gradual growth system for the crypto business.
• Get to the TOP results of search engines.

Now you understand why SEO for cryptocurrency websites is important. The mission of blockchain SEO is to attract quality traffic. What does it mean? It means more leads, more clients, and increased profitability for the crypto business.

Core SEO Elements for Crypto Websites

Search robots are constantly improving their algorithms increasing site requirements. However, the basic principles of SEO remain unchanged. Let’s talk about the basic elements of search engine optimization which you should pay attention to when building a marketing strategy for your crypto project.

Technical SEO

Technical SEO for crypto is a highly valued promotion component. What does it mean? The robots responsible for ranking in the SERPs must crawl and index your site correctly.

Technical SEO involves working on the following parameters:

• page loading speed;
• presence of organic traffic;
• lack of broken links;
• mobile version convenience;
• caching plugins;
• third-party scripts;
• XML sitemap;
• site architecture, etc.

You should regularly conduct a technical audit of the site and correct errors if necessary. Use special programs like Google Search Console, and PageSpeed Insights for this purpose.

On-page SEO

When working on the cryptocurrency site promotion, it is necessary to improve the content, write tags, and add links for internal linking. On-page SEO for blockchain includes improving the user interface, adding titles and descriptions, and creating SEO-friendly URLs.

Off-page SEO

Off-page SEO involves the use of strategies aimed at increasing the importance of a site in search engines. You have to work on the reputation of your project using all available ways.

We can classify guest posting as one of the most popular and effective crypto SEO tactics. But be careful. Getting traffic from low-quality sites can lead to sanctions against your site. Use only quality guest posting platforms like Collaborator.

10 Best SEO Strategies for Blockchain Websites

Search engine optimization for SEO for cryptocurrency websites is implemented through specific strategies. All of them are aimed at improving the various characteristics of a site. After completing the whole complex of assignments, you will get a high-quality resource with a good reputation which is ranked as one of the top 10 search engine results.

Research Keywords

A qualified specialist starts work on crypto SEO by analyzing competitors and conducting keyword research. When choosing keywords, you must understand your potential client.

The most high-frequency keys will be crypto, cryptocurrency, blockchain, buy cryptocurrency, etc. Other phrases also exist. Do not hesitate to use highly specialized keywords. The improvement can be very effective.

Guest Posting

Prepare interesting content for guest posting and post it on high-authority, relevant sites. It can be an article, a manual, a review, or an instruction. Guest posting helps to improve SEO indicators (get organic traffic and backlinks) and demonstrate the authority of the site.

Topics should be relevant to your business. In this case, you can write anything related to cryptocurrency. It is important that the content is unique and has not been previously posted on other resources. Don’t forget to add keys and insert links. You can write content yourself or order from an agency.

Now let’s move on to considering where to place a guest post. You need a popular, authoritative platform with a large audience.

Link Building and Outreach

Search engines consider sites that are linked to other resources as authoritative. And the more links, the better. To achieve successful SEO link-building for cryptocurrency, it is important to keep in mind that not all links are equally effective. In the screenshot, you can see the statistics on backlinks which are displayed in the Google Search Console.

So creating and using the best SEO link-building strategy is a must. There are several ways to build links:

• adding manually to business directories, publications, comments on forums, etc.;
• soliciting links through guest blogging, outreach, and reviews;
• buying links (we do not recommend this method).

You need to understand that link-building is essential for your crypto project. This strategy also works well for the NFT. Of course, it is difficult to understand all the principles and nuances on your own, but you can always use the services of professional link builders.

Content Optimization

SEO for cryptocurrency websites includes optimizing the content of the site for user interests and search engine requirements. Site visitors should receive comprehensive information on a specific request. Engage them with a headline and formatting. Add visual elements (tables, photos, videos, graphs).

Write texts for people, but do not forget about search robots:

• use key phrases and words,
• prepare the text for the main page of the site and category pages,
• write articles for the blog
• add the news section.

Snippet Optimization

The snippet is the first thing the user sees in the search results. This element should be as informative and attractive as possible. It affects CTR. Snippet structure:

• title;
• description;
• URL;
• additional information.

The optimal title size is 80 letters. The description size is approximately 270 letters. You can describe the advantages of the company and add contact details. A high-quality snippet attracts the user’s attention, announces the site’s content, and encourages visitors to go to the page.

Crypto Site Structure

Your goal is to attract an interested target audience to the site. You can do this already with the help of its structure. SEO for blockchain technology provides a deep study of the site structure. Post technical information about cryptocurrency. Add sections for users with different interests (for example, for businesses, for individuals, for developers).

Pay attention to the “beauty” of the site structure. Blocks are located in the top menu. Each block has minor sections. Visually it looks great because thematic icons complement the design of each section.

Page Speed

Page load speed optimization is one of the main SEO crypto strategies. Does the user want to stay on the site if the pages are loaded slowly? It’s unlikely. So, use these tips to improve page loading speed.

• Compress images.
• Use JavaScript and CSS files.
• Activate the cache.
• Implement a CDN.

Key SEO Mistakes Crypto and Blockchain Businesses Make

Even if you use the ultimate cryptocurrency SEO guide, you are not immune to common mistakes when developing and implementing a strategy.

Keyword Stuffing

The lack of keywords is amiss, but the excess also affects the rankings in a bad way. Use only relevant words and phrases that accurately reflect the page topic.

The optimal keyword density is in the range of 10-20%.

Single Page Websites

SEO and blockchain is a long and highly promising story. One-page sites for cryptocurrencies are not suitable. You just cannot fit all the information that may be interesting and useful for your audience on one page. You will certainly be better off with a multipage site with an optimized home page, pages of services, blogs, etc.

Content Duplication

This error is presented in two versions. Users copy content from other sites and place it on their own. That’s unacceptable. Search engines consider such actions as plagiarism.

The second option is copying content from your site. Duplicate pages also rank poorly. Remember, all content on your crypto site must be unique. Use uniqueness-checking services like Copywritely.

Avoiding Blogs

What can a blog do for your site? Blogging provides several benefits. Here you can publish interesting articles for users and collect organic traffic. You can also use keywords to promote your crypto resource.

Take a look at this informative and colorful blog on the IndeedSEO website.

Broken Links

You can use many links for internal and external linking. It’s good. But keep in mind that sometimes links break. Regularly check the site for broken links and if you find them, solve the problem promptly.

Lack of Website Structure

You must think about user experience. It is not very good if the user has to search for the necessary information on the site for a long time. The lack of structure is bad for both visitors and search robots.

Final Thoughts

Implementing SEO strategies is of the utmost importance for your crypto website. With the right approach, you can increase the credibility of the crypto business, get your site to the top of search engines, and attract the target audience.

SEO website promotion for cryptocurrencies and blockchain is a difficult task. Studying the field, selecting keywords, preparing content, building links, etc is necessary. Start today with Collaborator. pro to confidently compete in this niche later. A reliable partner will help you achieve your goals for promoting a crypto project.